ABOUT US

Agency and AI technology.

We keep up with AI. We bring you along. From Linz and Vienna since 2016.

OUR MISSION

Agencies as pure award collectors or outsourced labour are over. Every agency uses AI now. The question is: what for.

Most use AI to be faster. More output. Less time. Better margins. The client gets the result but rarely feels the difference.

We’ve gone our own way: an agency that builds its own technology to get better for its clients.

OUR VALUES

How we work and think.

01

Business success over awards

We measure our success only by whether we contribute to our clients’ business success. Awards are nice, but not a KPI.

02

Full transparency

When a campaign underperforms, we say so. When it works, we show why. Only shared data analysis leads to shared success.

03

Test first, then scale

Crystal-balling is nonsense. We first test what the audience reacts to. Then we scale what works.

04

Focus over full-service

We can’t do everything, and we don’t want to. We focus on the areas where we’re genuinely better than everyone else.

05

Reliability as culture

Whoever does the predictable on time has enough room for the unpredictable. With us, reliability isn’t coincidence — it’s culture.

06

AI as enabler

We build our own AI tools because they let us deliver things that weren’t possible until recently. Not as a replacement for expertise, but as an amplifier.

OUR TEAM

The people behind Bacon & Bold.

Thomas Ilk

CEO & Founder

Jasmin Fichtinger-Ilk

Managing Director

Constanze Leutner

Client Service Director

Dominik J. Berghofer

Senior Account Director

Linda Schwarz

Account Director

Magdalena Lehner

Senior Digital Campaigner & Talent Mentor

Johanna Reiter

Senior Digital Creative

Peter Oswald

Digital Art Director

Alena Gulau

Digital Campaigner

Andreas Karall

Social Media Campaigner

Anja Nöhrer

Social Media Campaigner

Helena Rutter

Content Creator (Parental Leave)

Azra Ahmetovic

Team Assistant

“

In a world where AI can do almost anything, we need someone asking: what can we do today that wasn’t possible yesterday?

BACON & BOLD

REFERENCES

Who we work for

No logo cemetery. We’re happy to present, in a personal meeting, projects tailored to your needs.

View success stories

JOBS & TEAM

What it’s like to work with us

Marketing is our passion. We take our work seriously without losing the fun.

See team & culture

Contact

Up for a first chat?

No pitch, no pressure. Just a good conversation. Virtual or in person.

Or write us directly at hello@baconbold.com

How we work and think.

01

Business success over awards

We measure our success only by whether we contribute to our clients’ business success. Awards are nice, but not a KPI.

02

Full transparency

When a campaign underperforms, we say so. When it works, we show why. Only shared data analysis leads to shared success.

03

Test first, then scale

Crystal-balling is nonsense. We first test what the audience reacts to. Then we scale what works.

04

Focus over full-service

We can’t do everything, and we don’t want to. We focus on the areas where we’re genuinely better than everyone else.

05

Reliability as culture

Whoever does the predictable on time has enough room for the unpredictable. With us, reliability isn’t coincidence — it’s culture.

06

AI as enabler

We build our own AI tools because they let us deliver things that weren’t possible until recently. Not as a replacement for expertise, but as an amplifier.

The people behind Bacon & Bold.

Thomas Ilk

CEO & Founder

Jasmin Fichtinger-Ilk

Managing Director

Constanze Leutner

Client Service Director

Dominik J. Berghofer

Senior Account Director

Linda Schwarz

Account Director

Magdalena Lehner

Senior Digital Campaigner & Talent Mentor

Johanna Reiter

Senior Digital Creative

Peter Oswald

Digital Art Director

Alena Gulau

Digital Campaigner

Andreas Karall

Social Media Campaigner

Anja Nöhrer

Social Media Campaigner

Helena Rutter

Content Creator (Parental Leave)

Azra Ahmetovic

Team Assistant