Marketing follows entertainment.
What only Netflix could do yesterday, brands can do today. Podcasts, series, documentaries, thanks to AI, it’s budget-feasible. The fight for attention isn’t won with more ads. It’s won with better stories.
Empty impressions aren’t marketing success. What counts is how much time people voluntarily spend with your brand. Not seconds. Minutes and hours. We develop the formats that make that happen.
Time Spent with Brand
We build a KPI system that measures how much time people actually spend with your brand. And we optimise campaigns toward that number. Not impressions, real dwell time becomes the leading currency.
AI characters & mascots
We create AI-powered brand characters and mascots that show up consistently across every channel: from social to customer service to interactive experiences. Built once, reusable infinitely.
Interactive formats
Quizzes, interactive stories, gamified content. Formats that actively engage users and make them stay longer than they planned to.
Content series
Single posts get forgotten. We think in series and story arcs that bring people back. Like a good show: you want to know what happens next.
Your audience watches 10 minutes of content.
Just not yours. Let's change that.
Or write us directly at hello@baconbold.com