BLOG

Insights to learn from.

Trends, strategies and recommendations from our daily work.

CHATGPT ADS

ChatGPT Ads: What Brands Need to Know

ChatGPT Ads are now available in Austria and Germany. The essentials on placement, targeting, creatives, tracking and running a first test.

Read article

ALL ARTICLES

32 articles

GUIDE

When does AI in marketing need to be labeled?

From August 2, 2026, new transparency obligations apply to AI content. An interactive guide for marketing teams: deepfakes, labels, chatbots, and the limits of the AI Act.

Read

ANALYSIS

Instagram from a Performance Branding Perspective

Instagram for businesses: test original content and Trial Reels, interpret reach and measure suitable enquiries.

Read

ANALYSIS

LinkedIn from a performance branding perspective

LinkedIn for B2B: company Pages, expert posts, Thought Leader Ads and qualified enquiries. With dated platform figures for Austria and worldwide.

Read

ANALYSIS

TikTok from a performance branding perspective

TikTok for businesses: maintained profiles, creative tests, targeting and social SEO, with dated Austrian audience figures.

Read

ANALYSIS

YouTube from a Performance Branding Perspective

YouTube for businesses: useful videos for SEO and AISEO, long-form promotion with TrueView and cost per hour of watch time.

Read

RECRUITING

Authenticity as the key to recruiting success

Why authenticity wins in recruiting: honest workplace representation and accurate job descriptions as the key to recruiting success.

Read

RECRUITING

What recruiting can learn from e-commerce.

Imagine you are shopping in an online shop and don't know if an order confirmation will ever arrive. What would be absurd in e-commerce is completely normal in recruiting.

Read