Umsatzbringer - Faster and more reliable revenue for hotels
Do you own a large wellness & spa hotel and want to reduce your dependence on Booking and increase your occupancy? Together with Thomas Thaler, the expert
Lead Campaigns on Social Media: Case Study Primetals Technologies – Part 3
One of our biggest challenges to date? A lead campaign for an industrial group specialising in the construction of steel plants.
ChatGPT & Stable Diffusion – finally no more need for agencies thanks to AI?
AI has been the talk of the town since ChatGPT at the latest. But what does that mean specifically for the future and the collaboration between clients and agencies?
These 5 mistakes media agencies make with Facebook advertising
Unfortunately, Facebook advertising is still treated very neglectfully by many media agencies, much like classic display advertising.
How-to: B2B lead campaigns on social media – Part 2
How do you set up a B2B lead campaign on social media? In this article, we go through exactly what you need to look out for, step by step.
5 Tips for Optimising Your Branded GIFs
Branded GIFs are underestimated in the marketing mix. With the right approach, however, they bring long-term free brand impressions.
Using social media for B2B lead campaigns: Introduction – Part 1
Lead campaigns on social media are an underestimated instrument in B2B marketing: Quick results, cost-effective advertising opportunities and global scalability.
How strategic work transforms social media presence
While printed brochures, TV spots, or website design are part of marketing routine, social media is often afforded little importance.
Why differentiation is overestimated and distinctiveness is underestimated
Most advertising focuses on a feature that differentiates the product from the competition. Science shows that another factor is much more important.
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