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Grow brand awareness

Brand advertising works when the brand, the packaging or the product category can be recalled directly by consumers.

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SELECTED WORK
ALL REFERENCES
SUCCESS STORY

AMS Österreich – Business Tour 2024

31 Mio.

Ad Impressions

SUCCESS STORY

Salzburg AG – KI-gestützte Imagekampagne

360°

Campaign

SUCCESS STORY

NÖ Werbung – GIPHY Sticker

13,9 Mio.

GIPHY Views

BLOG

Differenzierung vs. Unverwechselbarkeit

Warum echte Markenbekanntheit nicht durch Differenzierung entsteht – sondern durch Unverwechselbarkeit.

OUR THESIS

Brand awareness is the precursor to every purchase decision.

Brands that are present in their audience's minds win a disproportionate share of purchase decisions — even without the lowest prices. We build that mental availability with digital campaigns.

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Your brand has to be the first thing consumers think of when they make a purchase decision. We make sure of that.

BACON & BOLD
WHAT WE ACTUALLY DO
HIGHLIGHT

Brand-awareness campaigns

High-reach campaigns across TikTok, YouTube, Meta, Snapchat and programmatic that permanently anchor your brand in your audience's minds.

01
02

Creative development for awareness

For awareness campaigns, brand and category must be instantly recognisable. We develop creatives that land in three seconds.

03

Cross-platform measurement

Brand lift studies, Google Trends analysis, regional A/B tests, social listening — we make brand awareness measurable.

04

TikTok & YouTube first

Vertical videos, Top View ads, brand takeovers — we use the formats that deliver maximum reach at acceptable cost.

05

Channel mix & media planning

We put together the ideal mix of TikTok, YouTube, Meta, Snapchat and display for your requirements.

QUESTIONS YOU’RE ASKING

With brand lift studies, Google Trends, keyword development, regional A/B tests and social listening. We recommend combining several of these methods.

It depends on your audience. For broad reach we recommend TikTok, YouTube and programmatic display. For specific audiences: Meta, Snapchat or LinkedIn.

For measurable results with a brand lift study you typically need a media budget of €30,000–50,000 per campaign. Below that, awareness advertising is still worthwhile — measurability is just more limited.

Performance marketing targets direct actions (click, purchase, lead). Brand awareness builds long-term mental availability. Both complement each other: higher awareness leads to lower CPAs in performance marketing.

Does your audience know you?

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Does your audience know you?

If not, we’ll change that. If yes, we’ll get more out of it.

Or write us directly at hello@baconbold.com

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