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Improve your image

Image advertising works when your topic earns more public attention and the opinions and perceptions of your audience are shifted.

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SELECTED WORK
ALL REFERENCES
SUCCESS STORY

AMS Diversity – Klare Linie für Vielfalt

SUCCESS STORY

Freiraum Schule – Bundesministerium für Bildung

SUCCESS STORY

AMS Österreich – Image stärken mit 31 Mio. Reichweite

31 Mio.

Ad Impressions

BLOG

Das Performance Branding Framework

Wie B&B Performance und Markenarbeit vereint – das strategische Fundament für ein starkes Markenimage.

OUR THESIS

How your company is perceived determines purchasing decisions, talent attraction and partnerships.

Whether employer image, product perception or societal positioning — we help you actively shape the conversation about your company instead of waiting passively.

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Image can't be bought — but it can be built deliberately. With the right communication strategy we shift public perception in your favour.

BACON & BOLD
WHAT WE ACTUALLY DO
HIGHLIGHT

Conversation framing

We help you shape the discourse around your topic. With campaigns that communicate clearly, take a position and shift opinion.

01
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Fact-based storytelling

We use fact-based storytelling that either strongly provokes and draws attention to your topic, or delivers strong arguments for your side.

03

Paid advocacy campaigns

Delivering your message precisely to those who need it most. With paid social and programmatic to steer perception with precision.

04

Media monitoring & social listening

We measure how perception shifts. Media monitoring, social listening and surveys show you whether your messages are landing.

05

Crisis communication & prevention

When it counts, speed matters. We help you prepare for reputational risks — and respond correctly if they materialise.

QUESTIONS YOU’RE ASKING

PR tries to influence editorial coverage. Image advertising delivers your message in a controlled way through paid channels — directly to your audience, without an editorial filter.

Image changes are long-term processes. First movements in awareness and sentiment are measurable after 2–3 months. Lasting change requires 12–24 months of consistent communication.

Yes. Employer branding is a special case of image advertising — with potential applicants as the target audience. We combine image campaigns with social recruiting for maximum impact.

It depends on who you want to influence. Broad public: TikTok, YouTube, Meta. Decision-makers: LinkedIn. Journalists & opinion leaders: X.com and programmatic.

Your image isn't where it should be?

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Your image doesn’t match reality?

Let’s find out how the world sees you, and how it should.

Or write us directly at hello@baconbold.com

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