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SUCCESS STORY

Dr. Konstantin Pischel - Messenger Experience

Through the development of a Messenger Experience via chatbot (people receive a free initial consultation), Dr. Konstantin Pischel was able to acquire many new patients within just one month.

Client Logo
Facts
Company
Dr. Konstantin Pischel
Industry
Healthcare
Approach
Community Management/Chatbot, Performance Marketing
Services
Consulting, Conception, Chatbot Development, Ad Management
facebookinstagram
Challenge

Generating Leads in a Local Target Group

Dr. Konstantin Pischel is an orthodontist based in Linz, Austria. He offers his patients a wide range of services for dental care and teeth corrections.

He faced the challenge of specifically acquiring new patients in a local target group, while creating a low-barrier entry into communication that builds trust and encourages appointment bookings.

Approach

Creating a Messenger Experience

Mockup Ad - Dr. Konstantin Pischel

Bacon & Bold developed a Messenger Experience via chatbot for Dr. Pischel. People who responded to the ad were directed into a Facebook Messenger chatbot, through which they could request a free initial consultation.

This approach made it possible to automate first contact with potential patients while creating a personal, low-barrier form of communication. The combination of targeted Facebook advertising and the interactive chatbot led to a significant number of new patient enquiries within a short period of time.

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