Ottakringer: 800 Trends, 72 % More Interactions

Timing Beats Planning on Social Media

On platforms like Facebook and Instagram, it’s often a matter of hours whether a viral trend brings your brand real reach or disappears into the noise. For Ottakringer Brewery, the social media team faced the challenge of filtering worldwide trends from millions of posts – ones that fit the brand and generate strong engagement. With manual research this is simply not feasible, which is why a new solution was needed for the client.

Tailored Trend Inspiration Without Research Effort

We solved this problem for Ottakringer through our in-house AI-powered tool BoldContent. The software continuously filters and curates – guided by the experts at Bacon & Bold – viral formats precisely tailored to the brand. Ottakringer’s social media team no longer needs to search for trends themselves; they can directly access ready-scouted trends and content ideas. This smart lever enabled the team to adapt trend formats quickly, accurately and without creative detours for their own channels.

“For us, the BoldContent tool is like a turbo for editorial planning. We continuously receive the best trends served on a silver platter and can immediately put them into action for our community.”

Over 6,000 Shares With Just One Post: Viral Hits on the Fly

The strategy of targeting relevant trends quickly and precisely before the wave subsides immediately delivered measurable results. Over a period of 8 months, the tool delivered a total of 800 curated trends, giving the team fresh inspiration for editorial planning every day. That this precise topic selection hit the nerve of the target audience is borne out by the results: an average of 252 purely organic interactions per trend posting. Over a three-month observation period, postings created on the basis of trends from the tool recorded 72 % more interactions compared to conventional formats.

Beyond the significant performance uplift on Facebook and Instagram, the client benefits above all from an enormous efficiency gain: the tool completely removes the research burden from the team, allowing the brewery to be first to claim viral hypes – without losing valuable time in the concept phase.

“With the tool, the right trends practically fly to us on their own. As a result, we often achieve over 200 % of the performance of comparable content with less effort per posting. On top of that, we save ourselves the hours-long internal search and can jump straight into execution.”

Two concrete Instagram postings illustrate just how seamlessly the combination of AI scouting and brand adaptation works in practice – and what an enormous lever it creates: