SIEMENS AG Austria - Lead Generation
Through the use of lead forms and a creative Test & Learn approach, Bacon & Bold generated a total of 1,175 leads for Siemens Austria on Facebook and Instagram.
Targeted New Customer Acquisition for a New Product
Siemens AG Austria launched Junelight Smart Battery — a product designed to supply private homes with sustainable electricity. To market this photovoltaic-powered smart solution as precisely as possible to homeowners, Bacon & Bold was commissioned to run a targeted lead campaign on social media.
The goal was to generate qualified leads while simultaneously raising awareness for the innovative product among the target group.
Raising Awareness & Lead Generation in 3 Phases
To meet the campaign goals, Bacon & Bold deployed a combination of awareness and lead optimisation.
Phase 1 – Awareness: Broad target group approach to raise brand awareness for the new product.
Phase 2 – Consideration: Retargeting of reached users with more specific messages and product benefits.
Phase 3 – Conversion: Targeted lead form campaigns to directly generate qualified enquiries.
Result: 1,175 leads generated on Facebook and Instagram.
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